chill out

Brownes Dairy, part of the Western Australian landscape since 1886 has latched on to some iconic (and not so) local terminology to advertise their range of flavoured milks.

Some are pretty self explanatory but here's a few of the less so

freo doctor: the much needed cooling sea breeze that comes in during the summer and sometimes even creeps up the scarp to the hills
fifo: fly in fly out as many do to work on the mines (as opposed to dido, drive in drive out)
swanny beach: where all is revealed and there are no 'tan lines'! or budgie smugglers.

and I have no idea what 'hipster beards' is all about.