What's Wang with you people?

It's before 7am on Princes Street, it's dark and raining lightly. A queue of people are huddled in front of the fluorescent glow emanating from the H&M shop. The doors won't be opening for another two and a half hours, what are they doing?!

I missed my train so I had lots of time to search the Internet and find out, there's a man called Alexander Wang and it was something to do with that. Not a great story! The End.