Market Street
Although each of the supermarket chains have stores within ten miles of home, there are just five I visit regularly.
The nearest, encourages me to make my choices in an area it euphemistically calls Market Street. I like it, if only for the manner of the display of fresh food, particularly vegetables and fruit.
The marketing people say that each store with their brand of Market Street, is base for experts freshly preparing food in store every day. Whether you want to buy fresh meat from British farms, try freshly prepared cakes or just breathe in the smell of oven baked bread made throughout the day their Market Street they reckon should be the number one destination for me.
I am sure that each of the other supermarkets will either contest that or put a fresh slant on their food displays to tempt me through the door. One supermarket group suggests that out-of-town super-stores have had their day. Maybe they have a point. I must admit I prefer shopping in a town centre. But the availability of free parking while I do my food shopping is a major consideration and for that reason, if nothing else I am still going to be drawn to out-of-town centres like this.
Over to the marketing men again — everything from food to flowers, they suggest is prepared by academy trained butchers, bakers, fishmongers, cheesemongers, florists and greengrocers. So long as they know their food and can help me get exactly what I want, and how I want it, in cheerful, relatively uncrowded surroundings I’m happy.
Consistency of quality and everything that goes with it at sensible prices is the key.
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