And what happens on the other 362 days?

I've got absolutely nothing against either of these organisations (honest!) but I was struck by yet another example of the belief that problems in one social area can be solved by yet more consumption in another. It's a triumph for the individual over the collective. A few tins are a lot cheaper than voting to pay more income tax. Want to help beat cancer? Don't change your lifestyle, just get sponsored for the holiday of a lifetime walking the Great Wall of China. Dig a well in Africa and get a free surfing holiday thrown in. Social capital may not be disappearing but it sure is changing.