If apostophes hadn't been invented

The new poster campaign for a 'Yes' vote for Scottish independence has just been launched. I think someone in the marketing department might be a mole working for the other side, planting subliminal messages in the minds of the voters.

Cant (noun)
Hypocritical and sanctimonious talk, typically of a moral, religious, or political nature; insincere expressions of enthusiasm for high ideals and pious platitudes repeated so often that they are empty of meaning.

Song