Boarding pass

Off to Cork next week for a half day conference.
I'm not paying - I have been asked to speak!
But - shock - what's come over Ryanair?
Allocated seating (no charge).
Second small cabin bag (no charge)
Gift vouchers.
"Executive" Lounge for Ryanair customers (hefty charge).
They'll be starting a frequent flyer programme next and giving us points!