Bake a day today …..

Baking is both an art and a science.
Sherry Yard

Baking is therapy.
Paul Hollywood

Baking makes me focus. On weighing the sugar. On sieving the flour. I find it calming and rewarding because, in fairness, it is sort of magic - you start off with all this disparate stuff, such as butter and eggs, and what you end up with is so totally different. And also delicious.
Marian Keyes

Baking can be done with a few simple ingredients, so it's about simplicity and nostalgia - people are reminded of their childhood.
Paul Hollywood