So how do you change culture?

This is a key question we have been chewing over in my area of work for some time. And we haven't made much progress. Solutions are easy to find, I guess the problem is the solutions cost too much.

A Reuters survey found that while 69% of Americans wanted the government to take "aggressive" action to combat climate change, only a third would be willing to pay an extra $100 to make it happen.

Greta Thunberg says, “If people need cues from others before they change their behaviour, then all we need to do is get some people to start taking action and others will follow.”

“... our actions are important not because they have a material effect on climate change, but because of the message they send to others.”

So maybe, to change culture, we change, and such changes produce a ripple effect .... changing culture.