Scottish Food & Drink

Irn Bru
‘Made from Girders’
‘The Bru Must Get Thro’
Just two of the catch-phrases used by the inspired marketing team

An iconic brand now also produced in Milton Keynes, to supply the English market. Irn Bru outsells Coca Cola in Scotland!

Now in its second century of production there is fear among devotees that a new recipe with lower sugar, to beat the government’s inequitable sugar tax, will spoil the taste.

So a campaign has been launched to stockpile the ‘original’ before it disappears from the shelves.

A move that has led to a spike in demand at a quieter time of year and shares in AG Barr, the manufacturer, have outperformed the market since new year.