Style mile

I must admit that I was always a bit cynical about the notion of a style mile. Indeed my friend Gaj (of Gajin' Aboot fame) once remarked that "isn't it just 500 yards or so of the same shops you can find in any British town centre..?" (I'm probably paraphrasing a bit there - sorry Gaj).

Recently however I've been working quite closely with colleagues from the Glasgow City Marketing Bureau (GCMB) as part of our bid to be European Green Capital in 2015. I've definitely learnt that marketing, PR and publicity is a highly technical profession and not simply a 'dark art'.

I'm basically a technically minded person that's into technical solutions developed through technical analysis. With much of the work we do in the environmental field however, people are a massive part of the solution and I'm realising more and more the importance of marketing (and dare I say it 'social media') in engaging people in these solutions.