A bit like candyfloss but chewier...

...I may be a little ignorant of the 'slimming world' - but surely the title of this latest 'thing' would surely put a lot of people off.

Is it just me? It's not the best name is it? or am I missing something?

Is it's supposed to hit a raw nerve (if it can get through all the flab), make you feel guilty or are we more open to the word 'flab'. We're so unfit and flabby that we need a more direct approach to get us off the settee! Have we said goodbye to 'love handles' and replaced them with flab handles?

What's next in this brave new world of being a bit more upfront about our weight - Rosemary Conley's Blubber Buster, forget the Gastric Band - I'll have a Flab Jab please!