Ladybird.... at Amersfoort Central Station....

Ten years ago Bart Wisbrun started the Foundation against mindless violence after yet another horrible case of violence. This time with a deadly outcome. To respect this The Netherlands went silent for 1 minute. After that, daily life went on. But not for victims or the ones who are left behind.

One minute of silence is not enough. More has to be done to prevent violence. It was time for a permanent signal against aggression and violence. A signal that is recognizable to all. For people to gather behind. A symbol of love, hope and good wishes. The ladybird.

Nowadays, the ladybird is unmistakable the Dutch National symbol against aggression and mindless violence. Over 300.000 people wear the ladybird pin. Thousands of pavement stones with the ladybird are placed everywhere in the streets. Greater awareness is achieved. More and more people combine forces in this campaign to make a change. Our Foundation strongly believes that if we want to decrease aggression and violence, we can?t just simply wait for the government to take action. Our whole society has to take responsibility. There are countless causes for this problem. There will never be just a simple solution. Every small effort makes a difference. Together they will make the difference.


LADYBIRD