Crane! Or Crane!!! But not Crane!!
I can't help feeling a childish delight at the sight of a massive yellow crane in my street. It could be that it reminds me of a toy I had when I was a kid, or it could be that I'm just easily pleased.
I also can't help liking their cheery strapline, with its (possibly unintentional) suggestion that they're the ideal choice if you're overweight or intoxicated.
But I could do without the double exclamation marks. I mean, have one - hell, have three if you must - but two? That's neither one thing nor another.
Big Crane
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