Slow down, take it easy

Today our Swiss colleague presented the very successful road safety campaign "Slow down, take it easy" that they launched in October 2009. The campaign sensitises young drivers and motorcyclists to prevent accidents by adjusting their speed to circumstances such as the state of the road, weather conditions, traffic density or visibility.

With funny tv spots, a catchy song and a cool face (an angel called Franky Slow Down) of the campaign they are really reaching out to young people. The campaign is big on Facebook and YouTube and the song even ranked fifth in the Swiss music charts! :)