Building the New China (2)
Back on March 21 I posted This blip about the building of the "New China"...
Now it seems the "project" is finally complete and here it is in its gigantic consumeristic fashion...
I don't despise advertising, I don't despise fashion business, but true to say I've never seen such a blatant, unashamed, display of bad taste in trying to get the attention.
World Expo is here and so the visitors; together with the locals the market in Shanghai is getting bigger and bigger... that's the reason, maybe, why they have shaped a BIG advertising, as big as their objectives and almost as big as their ego.
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