Business Branding

Sometimes I worry that my Big Fat Soap Co. could be branded better. Then I run across something like this and it fills me with confidence.

This place is closed. For good. And for good reason. Don't you think?

Edit: This is the actual business store-front. The only signage is right there on the garage door. A little to the right is the front door with the 'Closed' sign. Don't know what the traffic signal lights are for in that window. I've never seen it open in three years.