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I like it when people break out of the usual formula or maybe go the extra mile. Like these guys: when they started their business as barbers, I guess they kitted out their shop, sorted out their brand, including the slightly dubious name - I mean, is that good or bad? - and off they went.

Except I love this detail set into the wall. Totally unnecessary but 100% what would pull me in as a client. If I didn't live a couple of hundred miles away, that is.