Trivialisation

You see this everywhere now. And it's become bastardised...

Keep calm and paint your nails
Keep calm and go shopping
Keep calm and kiss me
Keep calm and think of summer
Keep calm and pretend you're at the beach

The original slogan was designed for the general population should the Germans invade Britain during World War 2. It was intended to raise morale, but was in fact never published or distributed to the public.

A copy of it was found in 2000, and that's where this huge industry of rip-offs has come from.

Is it just me, but does that somehow feel wrong? That a directive designed for such dark times ends up being a trendy catch phrase on a t-shirt?

I'm too old for this era...