Concept store

So here's me worrying about the state of the Roman Road and thinking that it needs to be rejuvenated when I discover that one of our biggest national chain stores has opened a concept store right under our noses. It's so clever because they've made it look like one of those crap shops that sells secondhand clothes that have been acquired by the tonne, probably under false pretences.

In fact behind this deceptive (shop) front they're selling top quality worsteds and cashmere to a lucky, observant, select few. Amazing what a cheap wire hanger and a rammed rail does to divert attention and notice (or not!) the missing 'e' - another diversionary tactic to throw you off the scent. Of course there's only one of each style out on display but the full selection, including limited edition designer ranges are out the back - they've even got AlfeeTee's size - can you believe it! Cutting edge. So cool, so clever, so us.