I AM

God said to Moses, "This is what you are to say to the Israelites: 'I AM has sent me to you." [Exodus 3]. Sometime later, Molsons produced this viral rant: I AM Canadian! [It's only a minute long so watch it!]. After that they began to use the I AM as a wordmark in their advertising, and in the current Oktoberfest, it is I AM German Canadian (who pulls the beer wagon with big steeds)

Other Oktoberfest parade photos.