In between branding

This is the view from the 6th floor our offices. We stare straight into our biggest competitor.

But right now the building is anonymous.

What's in a name anyway? Quite a lot from my point of view. Naming our child was one of the biggest decisions I have made - such responsibility. And from a company point of view there would have to be a damn good reason to change from a name every New Zealander knows. Just how much baggage are they hoping to get rid of?