Back to school...

I hated that, just as we had broken up from school for the long summer holiday, the stores started their 'back to school' promotions. This year the stores were full of it even before the kids had broken up. The promotions in the big super markets are pretty basic, just rows of stuff you need and cheap uniforms for school. Not at all inspiring.

But Harvey Nichol's has really gone to town on it. Though I'm a bit confused about which schools use Harvey Nick's fashion departments to provide their students with uniforms. Their sweaters are a bit too pricey to be used for goal posts at a break time game of footie.

Harvey Nicks do wonderful windows and we look forward to seeing a new one. Other stores have a 'here's what we want to flog to you now' approach to their displays. But Harvey Nicks is different. It's 'here's a fabulous display and, if you look closely, you might actually see something you like that we sell in the store' approach.

Here's their back to school display. The girl mannequins have a 'sixth form @ St. Trinians' look to them while the boy mannequins look like the cool, bad boy that all the girls fancied. The teacher looks dumb. I like the outsize stationary. Enjoy...