The bug fashion

…Sloane Square

J. Crew is a Usian clothing chain.

Here’s what’s written on J. Crew’s door.

‘HELP SAVE THE BEES

Plant flowers. Make a difference.

The world's most important pollinators (bees) are in danger of extinction due to over-industrialisation. J. Crew and Buglife TM are teaming up, through a variety of special programs (sic), to help the bees make it to their breeding grounds. Every flower counts.’

Possibly good for bees, probably for J. Crew’s public image and bottom line, definitely for greening our cities. More of this, please.

This is the second time I’ve come across bug*-love in a four weeks. The first was on 28th May.

*Bug is Usian for insect.

Usian is pronounced you-ess-ee-an.