The clues are all here...

... but, if you need a bit of help, think bikes and France.

Certain parts of Yorkshire are fast being festooned with old bikes painted yellow and strapped to anything that will take their weight.

And the infernal race is still 55 days off.

Not sure what Sheer Bliss has to do with all this - but I feel there is likely to be more of these bike blips in the coming days and weeks.