The no-baking-involved baked potato

I'm currently trialling McCains Baked Potatoes for BzzAgent. At first I mocked these - it's just a potato, why not make your own using an actual potato (much cheaper than these!). However, having tested them I can see the appeal. They're not crispy when done in the microwave, but they do only take a few minutes and are nice and fluffy inside. I had mine with Boursin, yum yum!