A well-known Swedish furniture store

Driving home from Östersund became very unpleasant as the sleet/snow/rain come crashing down and the wind blew and the slush grew deeper on the road, so we stopped for a quick coffee at that Swedish furniture store that has spread it's wares across the world. We had some meatballs and mash (and a coffee) and stretched our legs around the store. Then we left, several hundred kronor poorer and with a collection of bits and pieces, including this box of matches, on the back seat of our car.
I'm sure you know who I mean.
I'm quite chuffed that I could use a highlight/reflection to hide the logo in the photo!