Pendie Plugola

Plugola - 'Surreptitious or undeclared promotion or publicizing of a product or person, esp. on radio or television; (also occas.) a bribe given or received for this.' (OED) A Pendie shirt + smoke & mirrors + shadow = my photographic interpretation of Plugola. A bribe was neither given nor received, although I might get cake next time I'm at Pendie HQ;-)