Wild Horses

At the start of the 1950s, Professor Ferdinand Porsche, his son Ferry and their trusted circle set about developing a company emblem that they intended both to refer to their location in Stuttgart and to have a dynamic, powerful image.

After numerous drafts were produced, a crest was finally created that has long since become the company’s trademark all over the globe. Stylised antlers and the state colours of red and black. The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the city seal ( Stuttgart).