White shirt shop Montpellier

In amongst the usual global melange of cut and paste fashion - you could be anywhere- this small shop featuring white shirts and undergarments stood out.
Later I visited the shop and inside a lovely collection of good quality white cotton shirts, reasonably priced.
The shop had a patterned ceiling and stock stored in wooden shelves .
I hope it survives the encroaching march of bland cut and paste pan - European fashion - would it not be nice to see a return to dine individuality?