What a dilemna, what a let down!

Today's double challenge would be Brown and Pure. So would I go out and buy a 100% cocoa chocolate bar, or a single origin one, or pure bliss Galaxy hot chocolate, or a box of pure Belgian truffles?

Saved by the bell, when I noticed the label on this jar of gold, but very brown, instant coffee :((

DDW Nov challenge - Pure
Colour challenge - Brown