took loads of photos today but eventually settled on this one as it made me smile.

the website address at the base of the sign is for a creative/ad agency, so by blipping this i am now participating in a cynical, viral marketing campaign, presumably.

i'm agnostic when it comes to cyclists. there are good and bad, just like motorists. getting around london is a titanic struggle for everyone regardless of how they travel.

more importantly, the pub sign in the background is one i particularly like. a pub that has recently reopened after being derelict for years, so that's a good thing right there.