They're all at it.

Anywhere which relies on tourism, will, like as not, come up with local quirkinesses. We landed, went straight to the site and into the shop after booking in: just to see if there was anything which had either been missed and sight of would remind us, or caught our eye: like this.
Not only did they have "Ale of Wight", they also sold, on the shelf above "Oil of Wight" from British Oil-seed rape.

And speaking of Tourists ... Hands up all those who regard them as "Touroids"? You know? Hanging around, and a bit of a pain in the>>>>.