Brave New World

I was in the Thistle centre  in Stirling  this morning and I noticed  this new advert on our former Apple computer shop now closed .

It will re-open in a few weeks as a luxury beauty brand promising we will “ find “balance and happiness in life through the art of soulful living.”
 
A place that once helped us to connect to the digital world  now promises to connect to our inner world.
Is there not something beautifully poetic about circuits giving way to serenity.
From troubleshooting computers to troubleshooting the Soul.
.
This is the Great Reboot – from processing power to processing feelings.
Roll on the Brave New World.