Star of the Show

Morrisons have today delivered our supermarket order which included a bottle of Tanqueray London Dry Gin.  I was suprised to see it bore this 'new' label that declared Tanqueray Gin was 'Star of the Show' and the label was a 'Limited Edition Design'.  I've no idea what all this is about - the gin tastes just the same.  Can any blipper cast light on the mystery ??