Industrial expansion

One of the neighbouring cities has discovered a new income source. In at least two different sub-areas quite some BIG buildings have been erected.
This one, the large one in the back, is really big for the Odenwald. The city calls itself the gateway to the Odenwald. But somehow they manage to give a wrong impression of what the Odenwald is. Not much "wald".
Expectations are obviously high: the crossing of the "B"-road (for UK: read A) with the street to the building has received traffic lights, something not even done in villages along the same road.
Can't say I like it.