Crafty?

       or WHAT?  I nip through to Bunkers Hill for milk, from time to time; and, usually, treat myself to a pack these, or similar.
BUT 
       My mind flitted to this entry today. I suspect this may be a similar ruse.  There used to be eight in a Pack; last lot - only seven; this lot - you can count them.

       I never was brilliant @ Maths, so am happy to be corrected.  Eight Biscuits reduced to six in same size pack.  Follow this & correct if rqd.
2/8 =0.25 X 100 = 25% - SO there's 25% less in there with NO price drop.  Could that, conceivably, be called a 25% secret price Hike, just like the OXO got no cheaper.
       There is, occasionally, on Youtube, one or two folk showing how e.g. Cereal Packs have same front height X width dimensions but much thinner back to front.