Guinness

The Guinness Experience is an expensive tourist destination, but I thought it was worth it for a couple of things. First there is a great display of Guinness advertising campaigns, slogans, graphics, and TV commercials, showing the development of the branding over time. Secondly, at the very top of the building, there's a sky room with amazing views out over the city (which you take in while enjoying your free pint of Guinness!). It is a shame that most people don't actually like the taste of Guinness - there were hundreds of abandoned pints (nearly full) on the bar tables! I am one of those who LOVE dark beer, and the mild and mellow tones of Guinness never fail to please me. But I didn't find it tasted different in Dublin than it does in Edinburgh...