Calling all cheese fans & readers

What is this? Does anyone know?
I like this brand and buy Vintage unless the store has none then I buy Extra Mature. Recently they have had this for sale. There is nothing on the pack to say if it's Vintage or any other type of cheddar.
I am wondering at the reasoning behind this - have they done away with Vintage and this is something else as in something between Extra Mature and Vintage? I thought it must be Vintage, renamed for some stupid reason but Terry said that on Friday he saw Extra Mature, Vintage and this for sale at Tesco. 
It's confusing. I can't imagine why they'd rename Vintage to "strongest" as if we are all daft. It makes me consider buying a different brand to be sure I know what I am getting.
Yes, in the scale of things happening today, it's trivial, but to a cheese fan it's vital!
Can anyone shed any light on it?
Talking of light - we watched All The Light We Cannot See on 
Netflix over the last 2 nights and while it was good it wasn't a patch on the book and I was disappointed. Lots of differences in the story which weren't improvements or even easy to accept and I know they have to cut some things out but in my view they cut out things that were a big part of the story and changed the characters too much. 
Spoiled. 
Having said that, Terry enjoyed it as he's not read the book!