More than a cyclist

It's not every day you see your face on a billboard. 

A couple of years ago, after a serious accident that resulted in a fatality for a member of the local cycling community, a friend of mine decided enough was enough and set up a road safety campaign that aims to humanise people who get around on bikes. I had my photo taken for what, at the time, was a modest social media campaign... I never thought it would come to this. 

More Than A Cyclist