SELO BUY SELO

I visited a local museum and spied this advert. Time for some research and it took me to the name of Ilford.

The Selo Soldier was used by Ilford, the British Photographic Company, from 1930 to promote 'Selo' brand films. Ilford used a variety of graphic symbols on their products -a paddle steamer, this soldier and then a sunburst.

Once in use, the name Selo survived in the film name 'Selochrome' until around 1968.

Their full adverts proclaim . . . use Selo Films and your whole latitude to life will brighten - Always insist on Selo or Selochrome. Then you'll be sure of eight out of eight every time. Vivid, real-life snaps, whatever the light, because these famous British films have extra speed and latitude and are made for any make of camera . . .

To find a full history of the Ilford Family, please click here.