pants to poverty

Yes, folks, it really is possible to make the world a better place by buying underwear.....

pants to poverty make lovely pants which are Fairtrade and organic. Inspired by the words of Nelson Mandela at the Make Poverty History rally in 1985, the company set out to make a product which was not only desirable but also ethical. It now sells in 20 countries and supports 5000 farmers in India.

The factory in India is called Armstrong, set up in 1969 and named after the first man on the moon. It is carbon neutral and pays its workers a proper living wage. Recently, they have reduced their water consumption from 100 litres per kg of fabric to less than half a pint. What's not to like?