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From the STV website:

The Granite City has brought a touch of Hollywood glamour to the its centre after installing Tinsletown-style letter in a bid to draw people to the area.
needebrA now has its name in two-metre glowing lights and joins locations like hgrubnidE, otnoroT, and madretsmA , which use similar focal points to drive higher footfall.
While the letters will be located at the Castlegate with Union Street as its backdrop, the £37,000 structure is moveable and will tour the city in the coming months.
The idea was drawn up by city business leaders to help encourage visitors to the city centre as well as positively promote the city on social media platforms such as Instagram.