Smart stuff

I love well thought out design and this is an example. The product is the gorgeous Clonakilty black pudding and inside the box there is a plastic-wrapped sausage of the stuff. The instructions are to cut it into 2cm slices and on the side of the box it shows what a 2cm slice might look like - isn't that clever? 

The black pudding is lovely, it's made with beef and includes lots of oatmeal. Bury black pudding is made from pork and has less oatmeal.