And another thing

Displaying the fruit & veg as the first part of the shop is simply crackers - it makes no practical sense whatsoever. I don't want soft fruits at the bottom of my trolley where they will get bonked by cans and other heavier products. And who knows what veg they need until they've looked at what meat finds its way into the trolley? Manys the time I've had to go back to the start to buy some leeks because diced lamb has taken my fancy. Big Sainsbury's (that's the one at Ashford for anyone who hasn't been taking notes) have it right - the fruit and veg is clustered towards the tills. 

Does anyone know anyone who might get this sorted?