Maraya Concert Hall, Al Ula Saudi Arabia

Quick question:  Can you find the building in this photograph? 

This is the Maraya Concert Hall in the middle of the Arabian desert.  Touted as the largest reflective building on earth, it is truly astonishing to behold!  (See extras)  From certain angles, the building virtually disappears into the landscape. 

Judging from the size of this place, I can't imagine how or why hundreds (thousands?) of people would make the long trek out to the desert to hear concerts -- an hour and a half flight from Jeddah will get you there, but it seems to me you would have to be a serious (and wealthy) fan to make the trip!