An apocalyptic sky!!

There are some words I just like the sound of.
These would include apocalyptic, serendipity, synchronicity, spuddling etc
The word I am least fond of at the moment is “influencer”
There was a young “celebrity” in a quiz on tv at the weekend and he described himself as a “football influencer”!
Can people not make up their own minds what team to support, which players are good, which socks they would like to buy etc
And apparently they can make money from it!
Perhaps I will become a word “influencer”