Mantras of Advertising

Somebody once said that the art of advertising is simply giving people what they want. I've heard the same said of good conmen. I never truly believed this until I began to work at the Gold Dredge, which has a sled dog talk and demonstration. This tour is wildly popular, aided no doubt by its tag line, as seen here.

Sometimes you cut through the bullshit and find the moment of true Zen.