'0 to Tasty in Seconds'

Rustlers are a range of burgers and hot sandwiches produced by Kepak Convenience Foods, based in Kirkham, Lancashire, England. Each product in the range comes packed with a sachet of sauce appropriate for the food. Several products are now also packaged with a slice of processed cheese or a rasher of bacon.
The focus of the marketing is on the short cooking time and the use of a microwave oven to reheat the food. The brand's slogan is "0 to Tasty in Seconds", recently modified from "0 to Tasty in 70 Seconds".
In 2007 the brand became associated with the "Eat Late Eat Safe" campaign. This is an effort by UK fire services to spread awareness about the dangers of cooking while under the influence of alcohol, particularly aimed at university students. The brand is particularly suitable for this purpose because of its reliance on microwave ovens, which are generally regarded as less likely to cause fires. Rustlers' involvement in the cause involves a section linking to the campaign's site on its own website, and the distribution of free samples and money-off coupons during a tour of UK universities. The campaign's awareness leaflets are given out with the samples and coupons. [Wikipedia]

For £2.00 you can be the proud owner of a Rustler Quarter pounder beef burger with added textured soya protein in a sesame seeded bun, with a processed cheese slice and a sachet of Rustlers sauce.

Tesco advises us that this tasty meal contains:

Beef Burger (43%), [Beef (75%), Water, Beef Fat, Textured Soya Protein (5%), Dextrose, Flavour Enhancer: Monosodium Glutamate; Salt, Stabiliser: Triphosphates; Sugar, Egg White Powder, Caramelised Sugar, Flavourings, Smoke Flavouring, Hydrolysed Vegetable Protein, Malt Extract, Yeast Extract],Sesame Seed Bun (40%), [Wheat Flour, Water, Vegetable Oil, Yeast, Sesame Seeds, Salt, Sugar, Emulsifiers: Mono- and Diacetyl Tartaric Acid Esters of Mono- and Diglycerides of Fatty Acids, Mono- and Diglycerides of Fatty Acids; Preservative: Calcium Propionate; Flour Treatment Agent: Ascorbic Acid] ,Rustlers Sauce (10%), [Water, Onion, Mustard, Sugar, Spirit Vinegar, Tomato Paste, Modified Maize Starch, Vegetable Oil, Gherkin, Salt, Preservative: Potassium Sorbate; Dill Oil, Colour: Paprika Extract] ,Processed Cheese (7%), [Cheese, Water, Whey Powder, Butter, Emulsifying Salts: Sodium Polyphosphate; Trisodium Phosphate; Calcium Phosphate, Milk Proteins, Colours: Beta Carotene, Paprika Extract]

Enjoy!