Vernacular Typography 3 - GW Biggs & Co Ltd

Now here's some wonky lettering! (needs to be enlarged to get the full effect).
GW Biggs is one of the trading empires of Bantry and there are several buildings in the town with versions of this name on them - but this one is probably the worst (or best if you like this quirkiness as much as I do).
Everything starts of well enough, except that the full stops are extravagantly spaced, the W is a bit heavy and the B is top heavy - and then things deteriorate. The letter spacing starts to shunt up and the ampersand is endearingly clumsy. But what happened to the O? Was the original lost and replaced with a lightweight version? Had the sign-make run out of stock? Did anyone ever notice?
The more I look at this the more amusing it becomes - I love it!