A new direction

I've been messing about with cake all day. I know, I know, it's a tough job etc.

I'm about to produce a baking cook book for a large UK charity and to keep their costs down they've asked me to do the photography too. So I've been playing with baked goods still life... It doesn't come easy or feel all that natural so I'd be really really grateful for any hints and tips.

I liked this idea but feel it is lacking something. Lighting? Content? Something...